Building DPHQ3: Inside Dude Perfect’s Bold New Headquarters

A Case Study of Tangram Interiors & Studio Other’s Collaboration for Dude Perfect’s New Home Base

Overview

In 2025, Dude Perfect, the global entertainment group known for their jaw-dropping trick shots and larger-than-life personalities, set out to build their third and most ambitious headquarters yet. 

Located in Frisco, Texas, the 80,000-square-foot facility would need to embody the brand’s high-energy culture, while also serving as a professional hub for content production, business operations, and team growth.

Tangram Interiors and Studio Other were brought in as trusted partners to bring this vision to life. Their task: create an environment that felt undeniably “Dude Perfect” while providing the adaptability, durability, and professional polish of a world-class workplace.

Purpose

The new headquarters was intended to become the heart of the Dude Perfect brand. As such, the vision centered on creating a space that celebrated the brand through bold design, playful features, and memorable moments, while also striking a balance between work and play by blending office areas with production zones, athletic amenities, and social hubs. 

Flexibility for future growth was also a priority, with furniture systems and layouts designed to scale alongside the team. Just as important were the elements of surprise and delight, hidden rooms, slides, and unexpected touches that spark creativity and embody the team’s personality. 

Solution

To deliver on that vision, Tangram Interiors and Studio Other worked hand-in-hand with Alliance Architects to design a headquarters that merges function with fun.

Tangram Interiors’ Approach:

• Partnered with leading manufacturers like HALCON, Kimball, Steelcase, West Elm, and Blu Dot to curate a mix of high-performance furnishings.
  
  

• Outfitted private offices, open desking areas, cafés, lounges, phone booths, and communal hubs with thoughtful, durable pieces.
  
  

• Wove in brand-specific touches, from a hidden candy room and a slide behind a bookshelf to viewing platforms and athletic features.

Studio Other’s Contributions:

• Designed 25 custom workstations, eight private offices, and multiple collaborative tables to give the space its distinct personality.
  
  

• Leaned into a modern, industrial aesthetic inspired by athletic locker rooms, accented with Dude Perfect’s signature colors.
  
  

• Engineered for durability and adaptability, ensuring furniture could support everything from long editing sessions to fan-facing events.

Together, Tangram and Studio Other created a design language that is bold, flexible, and unmistakably Dude Perfect.

Results

The completed headquarters, known as DPHQ3, is a creative playground and a physical embodiment of Dude Perfect’s brand. 

Employees now work in an environment that flows between quiet, heads-down tasks and high-energy collaboration. Tangram’s carefully selected furnishings, from HALCON private offices for each of the five co-founders to flexible Studio Other desking systems, provide durability and adaptability as the company continues to grow.

Communal amenities have strengthened culture and camaraderie. A café and multiple lounges encourage connection, while hidden features like the secret candy room and a slide tucked behind a bookshelf reflect the playful identity Dude Perfect is known for. These touches bring daily joy while reinforcing the brand’s authenticity.

The headquarters also doubles as an athletic playground. A full NBA-sized basketball court, 45-yard turf field, and state-of-the-art golf simulator anchor the space, nodding directly to Dude Perfect’s sports-driven roots. 

These installations aren’t just for fun; they create unique filming backdrops and brand-defining moments that extend the content possibilities of the facility.

Perhaps most importantly, the design offers scalability. Every aspect, from custom furniture to flexible layouts, was engineered to accommodate growth without sacrificing comfort, functionality, or identity.

Feedback from Dude Perfect has been enthusiastic. Leadership has praised the way the headquarters reflects who they are today while positioning them for the future. As one team member described it, the headquarters make work feel like an extension of the creativity and energy that built their global following.

Summary

The Dude Perfect headquarters is a powerful example of how design can embody a brand’s identity. Tangram Interiors and Studio Other shaped an environment that feels like a natural extension of Dude Perfect’s story. 

For Tangram, the project was about bringing design, brand, and culture into alignment. “This project challenged us to think about how furniture and design can really tell a brand’s story,” said Tangram Interiors project lead Amanda Seitzler. “It was about creating a space that genuinely fuels imagination, supports growth, and tells Dude Perfect’s one-of-a-kind story.”

Studio Other echoed the sentiment, emphasizing the role of custom design in elevating the experience. “We wanted every workstation, every private office, to feel intentional,” noted Charlotte Wiederholt, President of Studio Other. “Our goal was to build pieces that could grow with the team while staying true to the brand’s playful, athletic spirit.”

For Dude Perfect, DPHQ3 will serve as a launchpad for the next chapter of their global entertainment journey, a place where work and play intersect and where their culture can continue to thrive.