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Based on the provided excerpt: The article argues that industrial software delivers lasting value only after organizations establish control over its use and monetization—either by protecting existing revenue from loss (retention) or by creating new revenue streams (growth).
Question: In your organization, where is the bigger opportunity today—revenue retention or new monetization—and what controls or practices are most critical to achieve it?
From Machines to Monetization Systems: Why Industrial Software Revenue Fails Without Control
Industrial software can deliver ongoing value, but this cannot happen until control has been established, either by protecting revenue from loss (revenue retention) or by driving the growth of new revenue streams.
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