Nouryon launches bio-based, biodegradable alternative for laundry detergent formulations

This article was originally posted on Chemical Engineering Online.

Summary

Nouryon has launched FinnFix PB MAX, a bio-based, biodegradable carboxymethylcellulose (CMC) for laundry detergents. It is the first CMC in the cleaning industry to achieve a 100% renewable carbon index, enabling brands to cut product carbon footprints without sacrificing cleaning performance.

How much would a verified 100% renewable carbon index influence your choice of laundry detergent ingredients or products, and what other sustainability metrics matter most to you?

Global specialty chemicals leader Nouryon Ltd. (Amsterdam, the Netherlands; www.nouryon.com) today announced the launch of FinnFix® PB MAX, the cleaning industry’s first carboxymethylcellulose (CMC) with a 100% renewable carbon index score, enabling laundry detergent consumer brands to significantly reduce the carbon footprint of their products without compromising cleaning performance for consumers. As the leading innovator of […]

The post Nouryon launches bio-based, biodegradable alternative for laundry detergent formulations appeared first on Chemical Engineering.

Nouryon launches bio-based, biodegradable alternative for laundry detergent formulations

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